Textual Analysis of Michel Gondry Levi's commercial - 31st March

Remember to write up your TEXTUAL ANALYSIS of Michel Gondry's Levi's commercial using the WHAT; WHY; HOW formula (see below) and publish it on your BLOG - as well as publishing your Hollywood studio work and one entry for your PRODUCTION JOURNAL. You should also select a 2-minute sequence from a favourite film which you will talk about in class.

TEXTUAL ANALYSIS CHECKLIST
What do you need to think about when you look at a still photo?
Overall composition - framing of shot
Camera angle
Lighting, shade, and colour
Location - where was it shot
Target audience

What other elements do you need to include for an analysis of a moving film sequence?
Camera shots, movement (mise-en-shot)
Editing and sequencing (mise-en-shot)
Sound - diagetic or non-diagetic (mise-en-shot)
Location and set design (mise-en-scene)
Features determining film genre e.g. horror, thriller

For longer sequences:Representation of character and issues

Context:Construction according to narrative and other formal organising principles
Possible historical, economic socio-cultural and institutional factors

Sequence of tasks for any textual analysis of a film:
What is being seen and heard?
Why was it made that way?
How are things such as character mood and ideas constructed?